| Post 1 - Introduce Yourself or Your Salon |
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| Hey there! In case we haven’t met before, I’m [name], the [role] of [business name]. |
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| Since [year you launched your business], we’ve been offering [services] to locals around the [suburb] area. |
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| Make sure to hit follow for [list the types of content you’ll be sharing]. |
Film a Reel using trending audio to introduce yourself or your salon on Instagram. |
Repurpose your Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Behind the scenes |
| Post 2 - Share A Day In Your Life |
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| Wonder what I get up to on the daily? |
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| Come with me as I show you what a hairdresser does each and every day. |
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| Typically, an average day in my life looks like [list a few things you do each day]. |
Film a Reel sharing a day in your life on Instagram. |
Repurpose this Reel for TikTok. |
#BTS #DayInMyLife #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Behind the scenes |
| Post 3 - Client Before and After |
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| Ready to get blown away? |
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| I had the absolute pleasure of bringing this gorgeous look to life for [client name]. |
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| Here’s how I did it: [list the styling or hairdressing techniques you used to educate your audience]. |
Create a Carousel sharing this before and after on Instagram. |
Turn this Carousel into a photo album for Facebook. |
#BeforeAndAfter #HairTransformation #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Inspire |
| Post 4 - Hair Styling Hack |
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| Looking for an easy way to [name of the hack you’re sharing]? I’ve got you! |
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| After spending X years styling hair for a living, I’ve picked up plenty of tips and tricks. |
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| So, I’m going to run you through how to [name of hair styling hack]. |
Film a Reel sharing your hair styling hack on Instagram. |
Repurpose this Reel for TikTok. |
#HairStylingHack #HairTips #StylingTips #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 5 - Share Your Career Journey |
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| So, how did I become a hairdresser? |
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| It went a little something like this: [share your career journey to date, including highlights and key milestones]. |
Film a Reel sharing your career journey on Instagram. |
Repurpose this Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Inspire |
| Post 6 - GRWM Hairdresser Edition |
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| How does a hairdresser style their own hair? I’m here to show you just that! |
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| While I always like to try new things, this is a classic style that I always come back to. |
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| [Give a quick summary of your style and how you achieve it]. |
Film a Reel sharing your hair styling process on Instagram. |
Repurpose your Reel for TikTok. |
#GRWM #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Behind the scenes |
| Post 7 - BTS Client Styling |
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| Watch the magic happen! |
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| Today I’m taking you behind the scenes to show how I create [name of the look or style you’re working on]. |
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| What style should I share next? Let me know in the comments. |
Film a Reel sharing the BTS of this styling process on Instagram. |
Repurpose this Reel for TikTok. |
#BehindTheScenes #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Behind the scenes |
| Post 8 - Bust A Hairdressing Myth |
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| Have you ever heard that [name of myth]? |
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| Well, I’m here to set the record straight. |
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| This is a big myth! Here’s what you need to know: [bust this myth and share the truth about this topic with your audience]. |
Create a Carousel busting this myth on Instagram. |
Repurpose this Reel into an infographic for Pinterest. |
#MythBusting #HairMyths #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 9 - Spotlight Your Favorite Styling Product |
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| I’ve used stacks of products over the years to create looks for my clients. |
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| But one of my all-time favorites that I continue to come back to is this one: [name of product]. |
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| And here’s why: [share why you love this product and why you would recommend it to clients]. |
Create a custom graphic sharing why you recommend this product on Instagram. |
Repurpose this graphic into an infographic for Pinterest. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 10 - Showcase A Finished Client Look |
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| Ready, set, WOW! |
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| I had the pleasure of creating this stunning look for my client [name]. |
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| It ticks all the boxes: [explain why you love this look]. |
Share a Reel showcasing this client style/look on Instagram. |
Repurpose this Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Inspire |
| Post 11 - Styling Inspo for a Special Occasions |
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| Are you searching for the perfect look for your next [name of occasion]? |
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| I’ve got a stack of ideas that might help! |
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| Swipe through to see my hair styling ideas, perfect for [name of occasion]. |
Create a carousel sharing hairstyle ideas for a special occasion on Instagram. |
Repurpose your carousel into a photo album for Facebook. |
#SpecialOccasion #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 12 - Styling Do’s and Don’ts |
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| Do you like styling your hair in a [name of look]? |
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| If you’re noticing [list a range of common mistakes for this look], this post is for you. |
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| Here’s what to do instead: [solve your audience's problems by sharing tips for how to achieve this look]. |
Film a Reel sharing these Do’s and Don’ts on Instagram. |
Repurpose your Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 13 - Consult Tips For Clients |
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| So, what should you bring with you to your next hair booking? |
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| My advice is to always come prepared with [list a few things your audience should bring to their next appointment]. |
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| Plus, during your consult, make sure to explain [share tips about information to share with a hairdresser during your initial consult]. |
Create a Carousel sharing these tips on Instagram. |
Repurpose this Carousel into an Infographic for Pinterest. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Engage |
| Post 14 - Meet Your Team |
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| Think I’m the only stylist that works at [name of your salon]? Think again! |
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| I’ve got an incredible team of X stylists who work with me, including [tag your team members]. |
Film a Reel sharing your team on Instagram. |
Repurpose your Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Behind the scenes |
| Post 15 - Client Transformation Reel |
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| Get ready for an incredible transformation! |
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| When [client name] came in, they [explain the problems your client was facing]. |
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| So, I helped them by [explain the transformation you’ve created and the style you brought to life]. |
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| Double tap if you love the results! |
Film a Reel sharing the before and after of this client appointment on Instagram. |
Repurpose this Reel for TikTok. |
#BeforeAndAfter #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Inspire |
| Post 16 - Signs You Need A Hair Appointment |
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| Hands up if any of this resonates with you: [list a range of scenarios that indicate your follower needs a haircut]. |
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| If you ticked ‘yes’ to any of the above, it might be time to book a haircut. |
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| Go on, treat yourself: [CTA]. |
Create a Carousel sharing these signs on Instagram. |
Repurpose your carousel into an infographic for Pinterest. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 17 - Tips For Extending Your Haircut’s Life |
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| Want to extend the time between your hair cuts? |
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| I’ve got a few handy tricks that might help! |
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| [Share a few hair maintenance tips with your followers]. |
Film a Reel sharing these tips on Instagram. |
Repurpose this Reel for TikTok. |
#HairCutTips #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 18 - Styling Tools You’d Recommend |
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| Are you looking to achieve [name of hair look this styling tool achieves]? |
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| Get your hands on [name of styling tool]. |
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| Here’s why I swear by this tool: [list a range of reasons why you love this tool + where your audience can buy one from]. |
Use a link sticker on Instagram Stories to help your audience secure this styling tool. |
Add a link to your Facebook caption to drive action from users. |
#StylingTool #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 19 - Share A Dramatic Client Transformation |
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| Ready for a complete transformation? |
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| Swipe to see the before and after of this incredible for my client, [name]. |
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| Want to refresh your look? [CTA to drive bookings]. |
Create a Carousel sharing this before and after on Instagram. |
Repurpose this Carousel for a photo album on Facebook. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Engage |
| Post 20 - BTS Event or Wedding Appointment |
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| Think we only take bookings at [name of your salon]? Think again! |
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| Last weekend, I headed off to [location] for an on-site event styling session for [name of client and event]. |
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| Need a hair stylist ahead of your big day or milestone celebration? [CTA to book]. |
Create a Reel sharing the BTS of your event styling on Instagram. |
Repurpose your Reel for TikTok. |
#WeddingHairstyling #EventHairstyling #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Behind the scenes |
| Post 21 - Client Before and After |
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| Who is ready for an epic before and after? |
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| Swipe to see what I created for my lovely client, [name]. |
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| Need to give your locks some love? Book a style or cut: [CTA]. |
Create a Carousel sharing the before and after of your client’s look on Instagram. |
Repurpose your Carousel into a photo album for Facebook. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Engage |
| Post 22 - Share A Personal Story |
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| I have a confession to make: [share a personal confession]. |
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| Yep, I bet you didn’t see that coming. |
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| [Share a personal story that gives your followers an insight into who you are and how that has shaped your career as a hair stylist]. |
Share a Reel related to your personal story on Instagram. |
Repurpose your Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Behind the scenes |
| Post 23 - Hair Washing Tips |
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| Want to give your locks some extra TLC? |
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| Here are my top tips for getting the most out of your next hair wash: [share a few tips about how to wash your hair]. |
Share a Reel giving your audience a tutorial on how to wash their hair on Instagram. |
Repurpose your Reel for TikTok. |
#HairWashing #HairWashingTips #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 24 - Updo Styling Inspiration |
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| Want to see how to create the perfect [name of style]? |
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| Let me show you how to do it! |
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| My top tips for nailing this style are: [create a list of tips for this hairstyle]. |
Share a tutorial via Reels about how to create this updo look on Instagram. |
Repurpose your Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 25 - Face Shape Cut Tips |
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| Do you know your face shape? |
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| Well, you can actually use this to choose the most flattering haircut for your face! |
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| Here are my tips for picking the right look for your face shape: [share a few tips about how to match your face shape to your haircut]. |
Create a carousel sharing your tips on Instagram. |
Repurpose your carousel as an infographic for Pinterest. |
#FaceShape #HairCutTips #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 26 - Best Products To Preserve Color Treatments |
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| Do you color treat your hair? |
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| If so, you don’t want to see your gorgeous color fade too soon! |
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| So, here are a few ways to keep your locks looking bright and fresh for longer: [share your tips and the products you’d recommend]. |
Film a Reel sharing your tips on Instagram. |
Repurpose your Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 27 - Would You Rather Hairdressing Edition |
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| I have a very important question: would you rather [give your audience two options that are hair-related]? |
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| Go on, drop your vote in the comments! I can’t wait to see the results. |
Use the Poll feature on Instagram Stories to boost engagement. |
Ask users to use the emoji reactions on Facebook to drive engagement. |
#WouldYouRather #Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Inspire |
| Post 28 - Best Hairstyles For The Gym |
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| Heading to the gym? |
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| Skip the boring ponytail and try these fun, functional looks instead: [list a range of hairstyles and looks that work well at the gym]. |
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| Which look is your favorite? Let me know in the comments! |
Film a Reel sharing your hairstyle looks on Instagram. |
Repurpose your Reel for TikTok. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |
| Post 29 - Client Style Before and After |
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| I’ve been sharing so many cut and color looks, that I thought it was time to showcase my styling skills, too. |
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| Swipe to see this incredible styling look that I created for [client name], perfect for [name the occasion this look suits]. |
Create a Carousel sharing the before, during and after of this look on Instagram. |
Turn this Carousel into a photo album for Facebook. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Engage |
| Post 30 - Oily Hair Styling Tips |
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| Dealing with oily roots, but don’t have time to wash your hair? |
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| Here are a few of my favorite ways to style oily hair and still look fabulous at the same time. |
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| Which look was your favorite? Let me know in the comments! |
Create a Carousel sharing your styling looks on Instagram. |
Repurpose your Carousel into a photo album for Facebook. |
#Hairdresser #Hairdressing #Hairstylist #HairGoals #HairdresserLife #HairInspo #HairStyling |
Educate |