| Post 1 - Reintroduce Your Venue |
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| Are you a fan of [name a few of your signature menu items]? |
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| You’re in luck! At [name of your restaurant], we’re famous for our [list the cuisine you specialise in]. |
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| Make sure to hit follow for [list a few things to expect from your channel, such as new menu items, specials etc]. |
Film a Reel sharing the best parts of your venue on Instagram. |
Repurpose this Reel for TikTok. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Behind the scenes |
| Post 2 - Tease A New Dish |
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| Foodies: you’re not going to want to miss this! |
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| Our incredible kitchen team has been working hard on an exciting new dish. |
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| Can you guess what it is? Drop your ideas in the comments! |
Create a Reel teasing the launch of your new dish on Instagram. |
Repurpose your Reel for TikTok. |
#NewDish #NewMenuItem #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 3 - Spotlight A Team Member |
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| It’s team spotlight time! |
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| Say hello to [name], our incredible [role] at [venue name]. |
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| [Share 1-2 sentences about how long they’ve worked in your team and a fun fact about your employee]. |
Create a Carousel introducing your team member on Instagram. |
Repurpose this carousel into a static graphic for Facebook. |
#MeetTheTeam #TeamSpotlight #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Behind the scenes |
| Post 4 - Share UGC |
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| We’re loving this snap from [tag user]. |
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| Want to enjoy a spread as delicious as this for yourself? |
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| Book a table with us: [CTA]. |
Use the Link sticker on Instagram Stories to drive bookings. |
Create a TikTok resharing multiple pieces of UGC. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 5 - Promote An Offer |
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| PSA: Want to score [explain your offer, such as ‘buy one get one free]? |
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| Swing by [name of your venue] on [day/time] to take advantage of this epic offer. |
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| See you soon! |
Create a custom graphic promoting this offer on Instagram. |
Repurpose this graphic for Facebook sizing. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Drive sales |
| Post 6 - Share BTS During Service |
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| The crew are in full swing today! |
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| Come and see what happens behind the scenes at [venue name] during a busy service. |
Film a Reel sharing the BTS of your team during service on Instagram. |
Repurpose this Reel for TikTok. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Behind the scenes |
| Post 7 - New Menu Item Launch |
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| And we’re live! |
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| That’s right, our brand new menu has just launched, packed with delicious dishes including [list 3-5 exciting new dishes on your menu]. |
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| What are you waiting for? Book your table and try our new menu for yourself: [CTA]. |
Share a carousel showing photos of your new menu on Instagram. |
Repurpose this carousel as a photo album on Facebook. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 8 - Throwback Carousel |
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| Hands up if you remember this iconic dish? |
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| This dish was a crowd favorite when it was on our menu back in [month/year]. |
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| Should we bring it back? Let us know in the comments! |
Share a carousel showing images of your old bestselling dishes on Instagram. |
Repurpose this carousel as a photo album on Facebook. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Inspire |
| Post 9 - Cocktail/Drink Tutorial Reel |
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| Ever wondered how our team create our signature [name of drink]? |
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| Packed with [list key ingredients], this drink is a best seller for a reason. |
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| Hit play to see how we create it! |
Film a Reel sharing the process of making this drink on Instagram. |
Repurpose this Reel for TikTok. |
#CocktailLover #DrinkRecipe #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Educate |
| Post 10 - Dish Spotlight |
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| Have you tried our [name of dish]? |
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| This dish is one of our favorites because [name why your guests will love this dish]. |
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| Hit double tap if you agree! |
Share a photo of this dish on Instagram. |
Repurpose this photo for Facebook sizing. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 11 Share UGC |
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| Prepare your stomach: this is some seriously drool-worthy content! |
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| We’re loving this shot via [tag user] of our [name what drinks and dishes they’ve captured]. |
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| Make sure to use the hashtag [#yourbrandedhashtag] to be featured on our feed! |
Reshare this post to your Instagram Story with an emoji slider. |
Reshare this Instagram Story to Facebook Stories. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 12 - Promote Your Team Culture |
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| Looking for a new role? We’re on the hunt for [name the role you’re hiring for]. |
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| And here’s why you’ll love working with us: [list out your employee perks or the benefits of working at your restaurant]. |
Film a Reel sharing your team having fun at work on Instagram. |
Repurpose this Reel for TikTok. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Inspire |
| Post 13 - Introduce A Chef |
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| Ready to meet another member of our team? |
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| Say hello to [name] one of our talented chefs here at [business name]. |
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| [Share a few fun facts about your chef, their experience and their role in your restaurant]. |
Create a Carousel introducing your team member on Instagram. |
Repurpose this carousel into a static graphic for Facebook. |
#MeetTheTeam #TeamSpotlight #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Behind the scenes |
| Post 14 - Promo Event Bookings |
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| Looking for the perfect spot for your next birthday, anniversary or company dinner? |
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| We’ve got you sorted! |
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| [Explain your event booking options, table sizes and how to book a spot]. |
Create a Reel sharing the BTS of event bookings on Instagram. |
Repurpose this Reel for TikTok. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Drive bookings |
| Post 15 - Menu Item Spotlight |
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| What starts with [letter] and rhymes with [word]? |
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| It’s our [dish name], of course! |
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| We’re low-key obsessed with this delicious dish because [explain what you love about this dish]. |
Share a Carousel showing multiple photos of this dish on Instagram. |
Repurpose this Carousel for a photo album on Facebook. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 16 - Reshare Your Opening Hours |
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| Wondering when we’re open here at [venue name]? |
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| Here’s what you need to know: [list your opening days and times and how to book a table]. |
Use a Link sticker to drive bookings from Instagram. |
Create a link preview post to drive bookings from Facebook. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Drive bookings |
| Post 17 - Callout for UGC |
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| Want to be featured on our feed and go into the draw to win a $XXX voucher for our restaurant? |
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| It’s time to get snapping and sharing! |
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| Simply visit our restaurant, capture a photo of your experience and share your photo to social media using the hashtag #XXXX to go into the running! |
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| Get in quick, we’ll be selecting the winner for this gift card on [date time]. |
Create a custom graphic calling out for UGC on Instagram. |
Repurpose this graphic for Facebook sizing. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 18 - Popular Dish Spotlight |
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| If there’s one thing we’re guaranteed to sell out of during a busy service, it’s this one: [name of dish]. |
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| And here’s why: [explain why so many customers love this dish and why your followers should book a table to try it]. |
Share a Reel spotlight this dish on Instagram. |
Repurpose this Reel for TikTok. |
#DishSpotlight |
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| #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
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| Post 19 - Would You Rather (Menu Edition) |
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| We have a very important question for you: would you rather order a [dish 1] or a [dish 2]? |
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| We know, it’s a tough choice! |
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| Drop your dish choice in the comments. |
Use the Poll sticker on Instagram Stories to drive engagement. |
Ask users to vote using the emoji reactions on Instagram. |
#WouldYouRather #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 20 - Introduce A Bartender |
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| Have you met [name]? |
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| They’re one of our incredible bartenders here at [venue name]. |
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| [Share a few fun facts about this team member, their experience and the role they play in your team]. |
Create a Carousel introducing your team member on Instagram. |
Repurpose this carousel into a static graphic for Facebook. |
#MeetTheTeam #TeamSpotlight #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Behind the scenes |
| Post 21 - Share BTS Of Cooking A Dish |
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| Come behind the scenes and see how our talented team create this signature dish, [menu item name]! |
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| All it takes is [highlight a few key ingredients and steps in the cooking process]. |
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| Hands up if you’re craving this dish for dinner tonight! |
Film a Reel sharing this cooking process of this dish on Instagram. |
Repurpose this Reel for TikTok. |
#CookingTutorial #CookingBTS #ChefSpotlight #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Behind the scenes |
| Post 22 - Share UGC |
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| There’s nothing better than [name the dishes or drinks in this piece of UGC]. |
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| Loving this shot captured by [tag user]. |
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| Make sure to use the hashtag [your branded hashtag] to be featured on our profile! |
Create an Instagram Stories highlight to save UGC on your profile. |
Share this post to your Facebook Story. |
#UGC #UserGeneratedContent #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 23 - Promote A Seasonal Special |
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| PSA: We’re so excited to reveal our seasonal special of the week. |
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| Drum roll please… introducing our [name of new dish]. |
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| And here’s why you’re going to love it [name a few reasons why users should come to your restaurant to try this dish]. |
Create a Reel promoting this seasonal special dish on Instagram. |
Repurpose your Reel for TikTok. |
#SeasonalCooking #SeasonalDish #SpecialOfTheWeek #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 24 - Throwback To A Popular Menu Item |
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| We’re got major cravings for one of our favorite past dishes, [name of dish]. |
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| This menu item has always been a crowd favorite because [explain why your customers loved this dish]. |
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| What dish should we throw back to next? Let us know in the comments! |
Create a Carousel spotlighting this dish on Instagram. |
Repurpose this Carousel as a photo album on Facebook. |
#Throwback #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Inspire |
| Post 25 - Interview With Team Member |
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| Ever wondered what it’s like to work at [venue name]? |
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| Don’t take our word for it! |
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| Hear from [name], our [role] here at [venue name]! Find out why they love working in our team. |
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| Interested in a position with us? [CTA to apply for a job]. |
Film a Reel interviewing this team member on Instagram. |
Repurpose this Reel for TikTok. |
#MeetOurTeam #Hiring #HospitalityJobs #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Behind the scenes |
| Post 26 - Menu Flatlay |
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| Lights, camera, action! |
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| Look at this epic spread of our favorite dishes, including [name a few menu items included in the photo]. |
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| Weekend dinner plans = sorted. |
Film a Reel sharing the BTS of creating your flat lay on Instagram. |
Repurpose this Reel for TikTok. |
#FoodieFlatLay #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 27 - New Drink Spotlight |
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| Have you spotted our newest drink on the menu? |
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| Introducing our [drink name]! |
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| This delicious drink is packed with [list ingredients]. |
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| Swing by and try one for yourself this week. |
Create a Carousel showcasing your drinks menu on Instagram. |
Repurpose this carousel into a photo album for Facebook. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |
| Post 28 - Promote Your Takeaway Menu |
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| Don’t have time to dine in? No worries! |
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| We have a huge takeaway menu of our signature dishes, perfect for grab-and-go dining. |
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| Find out more and place an order: [CTA]. |
Film a Reel showcasing your takeaway menu on Instagram. |
Repurpose this Reel for TikTok. |
#TakeawayEats #TakeawayMenu #Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Drive sales |
| Post 29 - Showcase Your Venue’s Atmosphere |
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| We love seeing a full house here at [venue name]! |
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| It’s been a busy few days for our team, but we wouldn’t want it any other way. |
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| Come by and join the fun this week! |
Share a Reel showing your restaurant during a busy service on Instagram. |
Repurpose this Reel for TikTok. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Inspire |
| Post 30 - Share UGC |
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| Name a better combo than [list two menu items that go well together]! |
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| We’re loving this shot via [tag user] showing two of our favorite dishes in action. |
Reshare this feed post to your Instagram Story. |
Reshare this Instagram Story to Facebook Stories. |
#Restaurant #Foodie #FoodLover #Foodstagram #RestaurantLife #FoodPhotography #FoodBlogger |
Engage |