Caption Tip 1 Tip 2 Hashtags Purpose
Post 1 - Introduce Yourself
Hey there! I’m [name], it’s so nice to meet you.
You might know me as [your job title and company].
But I’m also [list a few fun facts about yourself or things you love].
Make sure to hit follow for [share what to expect from your socials and what kind of content you’ll be creating]. Film a Reel to introduce yourself on Instagram. Repurpose this Reel for TikTok. #Introduction #PersonalBrand #GetToKnowMe #AboutMe #ContentCreator #Entrepeneur Engage
Post 2 - Day In Your Life Vlog
Follow along and see what a day in my life looks like!
I’ve got a jam-packed schedule today, including: [list a few things you’re showing in your daily vlog].
What should I film next? Let me know in the comments! Film a Reel sharing a day in your life on Instagram. Repurpose your Reel for TikTok. #DayInMyLife #DailyVlog #DailyRoutine #DailyRituals #PersonalBrand #BTS Behind the scenes
Post 3 - Outfit of the Day
This is one of my go-to looks at the moment.
Here’s what I love about it: [share 1-2 sentences about why you love this outfit].
Loving these pieces from [mention and tag the brands you’re wearing]. Film a Reel sharing your OOTD on Instagram. Repurpose your Reel for TikTok. #OOTD #OutfitOfTheDay #TodaysLook #OutfitInspiration #PersonalBrand Engage
Post 4 - Motivational Quote
Need a dose of motivation?
I’ve been loving this quote from [source] because [explain why this quote resonates with you]. Create a custom graphic tile to share this quote on Instagram. Repurpose this graphic for Facebook sizing. #InspiringQuotes #MotivationalQuote #QuotesToLiveBy #QuoteOfTheDay Inspire
Post 5 - Call Out For AMA Questions
It’s been a while since I did one of these, and I’ve been getting plenty of juicy questions in my DMs.
So… I’m hosting an Ask Me Anything LIVE on [date and time].
Want to get your burning questions answered? Drop them in the comments. Use the Question sticker for Instagram Story to gather questions. Create a graphic tile sharing the details of your AMA event on Facebook. #AskMeAnything #AMA #QuestionTime #PersonalBrand Engage
Post 6 - Recipe Tutorial
I’m by no means a chef, but I’ve been loving this recipe this week!
This has been on regular rotation in my house because [explain what you love about this recipe].
Ready to get cooking? [List the ingredients and method for the recipe]. Film a Reel sharing how to make this recipe on Instagram. Repurpose this Reel for TikTok. #Recipe #CookingTutorial #HowToRecipe #HealthyRecipe Educate
Post 7 - Try A Trending Reel or TikTok
I’ve been seeing this trend everywhere on social media - so I had to give it a try!
How do you think I went with this [name of trend]?
Let me know what trending video format I should recreate next in the comments. Film a Reel recreating a trending Reel format on Instagram. Repurpose this Reel for TikTok. #Trending #TrendingReel #TrendingTikTok #FYP #TrendSpotter Inspire
Post 8 - Recommendation of the Month
Looking for something new to read/watch/listen?
I’ve got just the thing for you!
Check out [name of recommendation]. I’ve been loving this book/show/podcast because [explain why you’re recommending this piece of content]. Share a link to this recommendation using a link sticker on Instagram Stories. Share a link preview post directing your followers to find out more on Facebook. #Recommendation #RecommendationOfTheMonth #NewContent #PersonalBrand Engage
Post 9 - Morning Routine
Rituals are so important to get my day off to a great start.
Each morning, I always prioritize [list out the key steps of your morning routine and how they help you get ready for the day]. Film a Reel sharing your morning routine on Instagram. Repurpose your Reel for TikTok. #MorningRoutine #AMRoutine #GRWM #DailyVlog #PersonalBrand Behind the scenes
Post 10 - Answer AMA Questions
The day has arrived!
At [time] today I’ll be jumping on Instagram LIVE to be answering your most popular questions.
I can’t wait to see you there! Use a countdown sticker on Instagram Stories to build anticipation. Share a final reminder graphic to tune in on Facebook. #AskMeAnything #AMA #QuestionTime #PersonalBrand Engage
Post 11 - Home Tour
You’ve asked, and I’ve answered. It’s home tour time!
Today I’m so excited to be showing you a snapshot of what my space looks like and my favorite home decor choices.
Get ready for [tease your home tour by listing a few of our favorite pieces or decor brands in your home]. Film a Reel sharing your home tour on Instagram. Repurpose your Reel for TikTok. #HomeTour #HomeDecor #HomeStyling #InteriorDesign #InteriorsInspo Inspire
Post 12 - Career Tips
What’s my biggest piece of career advice?
[Share your most valuable piece of career advice].
And here’s why: [explain why this advice or tips are useful for your audience]. Create a carousel with career tips on Instagram. Repurpose this carousel into an infographic for Pinterest. #CareerTips #CareerAdvice #CareerCoaching #CareerJourney #PersonalBrand Educate
Post 13 - Current Playlist
Music keeps me motivated and uplifted throughout my day.
So, I’m sharing my go-to playlist with you!
Expect tracks from [list a few artists on your playlist]. Share a Link Sticker to help users access this playlist on Instagram. Share a Link Preview post linking to this playlist on Facebook. #CurrentPlaylist #Playlist #OfficePlaylist #ListenNow Inspire
Post 14 - Productivity Tip
Struggling to stay focused! I’ve got you.
Today I’m jumping into your feed with my favorite way to boost my productivity.
Here’s my top tip: [share a productivity tip]. Create a Carousel sharing your tip on Instagram. Repurpose your Carousel into an infographic for Pinterest. #Productivity #ProductivityTip #OptimizeYourDay #StayFocused Educate
Post 15 - Journaling BTS
Journaling is one of my favorite ways to spend my spare time.
Here’s why: [share a few things you love about journaling].
Want to try it for yourself? Here’s a journaling prompt to get you started: [share a prompt with your audience]. Film a Reel sharing your journaling process on Instagram. Repurpose this Reel for TikTok. #Journal #Journaling #JournalingRoutine #SelfCare #BTS Behind the scenes
Post 16 - Funny Meme
I can’t stop laughing at this oh-so-relatable meme via [source].
Let me know in the comments if you can relate! Share this meme to your Instagram Story with the emoji reaction slider. Ask your audience to react to this meme with an emoji on Facebook. #FunnyMeme #MemeOfTheDay #Meme Inspire
Post 17 - Workout Routine BTS
I’m always looking for new ways to move my body.
At the moment, one of my favorite ways to exercise is [name of workout style and list a few reasons why you love it]. Film a Reel during your recent workout and share to Instagram. Repurpose this Reel for TikTok. #Workout #WorkoutRoutine #ExerciseRoutine #FitnessRoutine Behind the scenes
Post 18 - Talk About A Personal Challenge
Social media can be a highlights reel.
Today I wanted to get real with you and share an experience that might resonate with you.
[Share a story of a challenge you’ve faced and explain your lessons or learnings]. Share a quote tile about resilience on Instagram. Repurpose this quote tile for Facebook sizing. #InspiringQuote #PersonalStory #PersonalBrand #EmpoweringQuote Engage
Post 19 - Answer A Personal FAQ
One of the most common questions I get asked is: [name of question].
It’s something I haven’t spoken about much, but I wanted to touch on it today.
Here’s what you need to know: [answer this FAQ and ask your audience to share their questions in comments]. Film a Live video answering this question on Instagram. Repurpose this Live broadcast for Facebook. #QuestionTime #PersonalStory #AMA #AskMeAnything Engage
Post 20 - Share A Recent Blog
Have you seen this?
That’s right, I’ve just hit publish on a brand new blog all about [topic of post].
Head to the link in my bio to discover [list a few of the key points or topics covered in the blog post]. Use a link sticker to drive website traffic to your blog on Instagram. Use a link preview posts to drive blog traffic from Facebook. #NewBlog #BlogPost #Blogger #BlogContent #PersonalBrand Educate
Post 21 - Evening Routine
I’m really intentional with what I do at the end of my day to prepare myself for a good night’s sleep.
While each night does look slightly different, my go-to evening routine involves: [list the key steps of your nighttime routine]. Film a Reel sharing your evening routine on Instagram. Repurpose your Reel for TikTok. #EveningRoutine #NighttimeRoutine #DailyVlog #EveningRituals Behind the scenes
Post 22 - Styling Challenge
Ready for some outfit inspiration?
Today, I’m taking on the challenge of [name of the styling challenge you’re trying].
Which one of these looks is your favorite? Let me know in the comments. Film a Reel sharing this outfit challenge on Instagram. Repurpose your Reel for TikTok. #OutfitChallenge #OOTD #StylingChallenge #GRWM Engage
Post 23 - Office Tour
Ever wondered what my workspace looks like?
I’ve spent months curating the perfect office, and I’m so thrilled to share the finished results with you!
Let me know what you think in the comments. Film a Reel sharing a tour of your office on Instagram. Repurpose your Reel for TikTok. #OfficeTour #OfficeStyling #WorkspaceTour #Workspace #OfficeBTS Behind the scenes
Post 24 - Share Life or Career Advice
If there is one thing I wish I could tell my younger self, it would be this: [share a practical piece of life or career advice that your audience can learn from]. Share a quote tile with your advice on Instagram. Repurpose this quote tile for Facebook sizing. #LifeAdvice #LifeLessons #LifeLearnings #QuotesToLiveBy #QuoteOfTheDay Inspire
Post 25 - Clothing/Fashion Haul
I’ve picked up some gorgeous new pieces from [brand name], and I wanted to share my haul with you.
Get ready for [tease some of the items you’ve purchased to boost engagement with this video]. Film a Reel trying on your recent purchases on Instagram. Repurpose this Reel for TikTok. #FashionHaul #ClothingHaul #OOTD #RecentPurchases Engage
Post 26 - Self-Care Tips
When was the last time you put yourself first?
I’m such a big advocate for taking time out of your week to prioritize yourself.
So, here are my top self-care tips to try: [list a range of simple self-care strategies your followers can try]. Film a Reel sharing your self-care routine on Instagram. Repurpose your Reel for TikTok. #SelfCare #SelfCareTips #SelfCareRoutine #DailyVlog Educate
Post 27 - Share Your Career Journey Story
Ready for an epic story?
Today I wanted to share a quick snapshot of my career journey to date and some of the milestones and moments that got me here.
[Share a quick story about your career journey to inspire your followers]. Film a Reel to showcase your career story on Instagram. Repurpose this Reel for TikTok. #AboutMe #CareerJourney #CareerMilestones #PersonalBrand Inspire
Post 28 - Skincare Routine
Hands up if you’re obsessed with skincare?
I’ve spent so long testing and perfecting my routine, and wanted to share the results with you!
[Give your followers a list of the products you use and why you love them]. Film a Reel sharing your skincare routine on Instagram. Repurpose with Reel for TikTok. #Skincare #SkincareRoutine #SkincarePro #BeautyRoutine #BeautyLover Engage
Post 29 - Tips for Staying Active
Staying active isn’t just about motivation, it’s about consistency.
Here are my top tips for staying consistent with your workouts: [share 3x or so tips about staying active and finding a routine that works]. Film a Reel sharing your workout tips on Instagram. Repurpose this Reel for TikTok/ #WorkoutRoutine #WorkoutTips #ExerciseTips #FitnessTips Educate
Post 30 - Monthly Reflections
And that’s a wrap for [month]!
I’m taking a second to look back and reflect on the month gone by.
Here are some of my highlights, lesson and learnings: [share a list of things you’ve learnt this month and what insights you’ve developed]. Share a quote about fresh starts on Instagram as a graphic tile. Repurpose this quote tile for Facebook sizing. #MonthInReview #MonthlyReflections #GoalSetting #GoalSetting #NewMonthNewMe Inspire