| Post 1 - Introduce Yourself |
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| Oh hey there! |
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| In case we haven’t met before, I wanted to properly introduce myself. |
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| I’m [name], and you’ll find me [explain your role, your business name and the services you offer as a photographer]. |
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| Make sure to follow along for [list a few things followers can expect from your profile]. |
Share a Reel introducing yourself on Instagram. |
Repurpose this Reel for TikTok. |
#Photography #PhotographyIsLife #PhotographySkills #ThroughTheLens #PhotographersOfInstagram #Photographer |
Engage |
| Post 2 - Shoot BTS |
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| Want to see what I get up to on a photoshoot? |
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| Today I’m bringing you along for a super exciting shoot with [name of client]. |
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| Get ready to discover [name a few things featured in this video]. |
Film a Reel sharing the BTS of your shoot on Instagram. |
Repurpose this Reel for TikTok. |
#Photography #Photoshoot #BehindTheScenes #ThroughTheLens #PhotographersOfInstagram #Photographer |
Behind the scenes |
| Post 3 - Client Testimonial |
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| Kind words like this make my job so much more rewarding! |
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| It was a dream to work with [client name] to bring their [name of project] to life. |
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| So thrilled with these results and I look forward to collaborating again in the future. |
Create a custom graphic in your branding that shares this testimonial to Instagram. |
Repurpose this graphic for Facebook sizing. |
#Testimonial #HappyClient #5StarReview #PhotographersOfInstagram #Photographer |
Engage |
| Post 4 - Editing Reel |
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| Let’s make some magic! |
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| Hit play to see how I [name of editing techniques you’re using and what project you’re working on]. |
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| Double tap if you love the results too! |
Film a Reel that shows your editing process fast-forwarded on Instagram. |
Repurpose your Reel for TikTok. |
#PhotographyEditing #PhotoshootEditing |
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| #PhotographersOfInstagram #Photographer |
Educate |
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| Post 5 - Location Scouting |
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| The best shoots happen in the best locations. |
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| One of my favorite parts of my job is searching for the perfect spot to bring my projects to life. |
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| Today I’m scouting for the ideal location to shoot [name of the project you’re planning]. |
Capture a Reel documenting your location scouting process on Instagram. |
Repurpose this Reel for TikTok. |
#LocationScouting #Photography #PhotographyLocation #PhotographersOfInstagram #Photographer |
Behind the scenes |
| Post 6 - Recent Shoot Showcase |
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| Ready, set, SHOOT! |
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| I had a blast bringing this shoot to life for the incredible [name of client]. |
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| What I loved most about this shoot was [name one or two highlights from the day]. |
Create a Carousel and share your best photos from this shoot on Instagram. |
Repurpose this Carousel into a photo album for Facebook. |
#Photoshoot #PhotographersOfInstagram #Photographer |
Engage |
| Post 7 - Mood Board or Shoot Prep |
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| Wonder what it takes to prepare for an upcoming shoot? |
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| One of my favorite parts of the process is this: creating a mood board! |
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| This helps me figure out the look and feel of the shoot, and ensures the client and I are aligned on what we’re working towards. |
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| Check out this epic mood board for [name of client]. |
Share a Reel documenting the process of creating a mood board on Instagram. |
Repurpose this Reel for TikTok. |
#MoodBoard #PhotoshootPrep #PhotographersOfInstagram #Photographer |
Inspire |
| Post 8 - Promote a Photography Package |
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| Big news: I’ve got an exciting new package on offer, perfect for [describe the ideal client for this package]. |
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| Here’s what you need to know: [list out what’s included in the package and the investment, as well as a CTA for followers to book]. |
Creat a GIF or animation promoting your package on Instagram. |
Repurpose this animation for Facebook. |
#PhotographyPackage #NowBooking #Photoshoot #PhotographersOfInstagram #Photographer |
Drive bookings |
| Post 9 - Photoshoot Tips |
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| Are you preparing for your first photoshoot? |
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| I get it: jumping in front of the camera can be daunting! |
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| So here are my top tips for making your shoot a lot more enjoyable: [list a few tips you have to help clients prepare for a photoshoot with you]. |
Create a Carousel sharing your photoshoot tips on Instagram. |
Repurpose your Carousel into an Infographic for Pinterest. |
#Photoshoot #PhotoshootTips #PhotoshootPrep #PhotographersOfInstagram #Photographer |
Educate |
| Post 10 - Photography Hack |
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| Want to [name of photography technique you’re sharing]? |
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| I’ve got just the tips! |
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| Follow these easy steps to achieve this epic photography hack: [share a few simple tips to help your audience DIY their photos]. |
Film a Reel showing how to do these photography hacks on Instagram. |
Repurpose your Reel for TikTok. |
#Photography #PhotographyHack #PhotographyTips #PhotographersOfInstagram #Photographer |
Educate |
| Post 11 - Before and After |
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| I LOVE helping my clients transform their online presence with beautiful, on-brand photography. |
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| Check out this incredible before and after from my client, [name of client]. |
Share a Carousel showing your client’s website or social channels before and after your photoshoot. |
Repurpose this Carousel into a TikTok video. |
#BeforeAndAfter #PhotoshootTransformation #Photography #PhotographersOfInstagram #Photographer |
Inspire |
| Post 12 - DIY iPhone Photography Tips |
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| Did you know you can achieve amazing results, even with an iPhone camera? |
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| If you’re not ready to invest in a photoshoot yet, here are my top tips for capturing photos on your phone’s camera: [share 3x tips for optimizing iPhone photos for business]. |
Film a Reel sharing your iPhone photography tips on Instagram. |
Repurpose your Reel for TikTok. |
#iPhonePhotography #ShotOniPhone #Photography #PhotographersOfInstagram #Photographer |
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| #PhotographyTips |
Engage |
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| Post 13 - Inspiring Quote |
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| I’m always looking for inspiration to get my creative juices flowing! |
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| I’ve been loving this quote from [source] because [explain why you love this quote]. |
Create a custom graphic tile sharing this quote on Instagram. |
Repurpose this quote for Facebook sizing. |
#InspiringQuote #QuoteOfTheDay #QuotesToLiveBy #Photography #PhotographersOfInstagram #Photographer |
Inspire |
| Post 14 - Portfolio Showcase |
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| Have you had a peek at my portfolio yet? |
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| I’m so proud of the incredible projects I’ve worked on over the past X years, including [list a few of your favorite projects to date]. |
Create a Carousel sharing your portfolio on Instagram. |
Repurpose this Carousel into a photo album on Facebook. |
#Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Engage |
| Post 15 - Promote Your Website |
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| Psst… did you know you can browse all of my best projects and find out more about how I work on my website? |
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| Head to the link in my bio to explore [list a few things users can find on your website]. |
Use a Link sticker on Instagram Stories to drive traffic to your website. |
Share a Link preview post to Facebook. |
#PhotographyPortfolio #LinkInBio #Photography #PhotographersOfInstagram #Photographer |
Drive bookings |
| Post 16 - Client Review |
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| Stop it, I’m blushing! |
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| Obsessed with these kind words from my brilliant client, [name]. |
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| It was such a blast working on [name of project] together. |
Create a custom graphic sharing this review on Instagram. |
Repurpose this custom graphic for Facebook sizing. |
#ClientReview #Testimonial #HappyClient #Photography #PhotographersOfInstagram #Photographer |
Engage |
| Post 17 - Day In Your Life |
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| Want to see a day in my life as a professional photographer? |
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| Come with me as I [name a few things you get up to in your daily vlog]. |
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| What part of my routine surprised you the most? Let me know in the comments! |
Film a Reel sharing your daily vlog on Instagram. |
Repurpose your Reel for TikTok. |
#DailyVlog #DayInMyLife #PhotographerVlog #Photography #PhotographersOfInstagram #Photographer |
Behind the scenes |
| Post 18 - Photography Do’s and Don’ts |
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| Want to know my biggest do’s and don’ts when it comes to photography? |
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| That’s exactly what I’ll be sharing in today’s post! |
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| Keep reading to discover my top tips for shooting your own imagery: [share 3x do’s and 3x don’ts for DIY photography]. |
Film a Reel sharing your photography tips on Instagram. |
Repurpose your Reel for TikTok. |
#PhotographyTips #PhotographyAdvice #Photography #PhotographersOfInstagram #Photographer |
Educate |
| Post 19 - Fave Editing Tools |
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| One of my favorite parts of being a photographer is this: editing my work! |
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| Looking to level up your own photography? Here are my top editing tool recommendations: [list 3x tools you recommend and why]. |
Create a Carousel sharing your editing tool recommendations on Instagram. |
Share a blog with your editing tool recommendations on Facebook. |
#Editing #EditingTools #PhotoEditing #Photography #PhotographersOfInstagram #Photographer |
Educate |
| Post 20 - Styling Tips |
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| Whether I’m capturing headshots or product shots, I know that styling can make or break a shoot. |
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| So, here are my top tips when styling for a photoshoot: [list out a handful of practical styling tips]. |
Film a Reel sharing your styling tips on Instagram. |
Repurpose your Reel for TikTok. |
#PhotoStyling #PhotoshootStyling #Photography #PhotographersOfInstagram #Photographer |
Educate |
| Post 21 - Availability Post |
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| PSA: My calendar is filling up - FAST! |
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| I’m now taking bookings for [month], with just X spots for [style of photography] available. |
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| Want to nab your spot? [CTA to book]. |
Use a Link sticker on Instagram Stories to boost bookings. |
Share a link to your booking page on Facebook. |
#BookNow #PhotographyBookings #Photography #PhotographersOfInstagram #Photographer |
Drive bookings |
| Post 22 - Reasons Why You Need A Photographer |
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| Not sure if you’re ready to work with a photographer? |
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| If you’re tossing up your options, I’m here to help. |
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| Here are X reasons why your business needs to invest in photography: [give a list of benefits that will convince your audience to work with you]. |
Film a Reel sharing the benefits of working with a photographer on Instagram. |
Repurpose your Reel for TikTok. |
#Photography #PhotographyIsLife #PhotographySkills #ThroughTheLens #PhotographersOfInstagram #Photographer |
Educate |
| Post 23 - Recent Shoot Showcase |
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| Ready to be inspired? |
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| I’m obsessed with these shots from my recent photoshoot with [client name], capturing [explain the style of photos you’ve captured]. |
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| Want to score shots that look as good as this? Book your spot: [CTA]. |
Create a Carousel sharing your images on Instagram. |
Repurpose your Carousel into a photo album for Facebook. |
#Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Engage |
| Post 24 - Share Your Career Journey Story |
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| Building a creative business can be super tough. |
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| As a photographer, my career journey has been far from straightforward. |
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| Interested to see what it takes to build a photography business? Here’s what my journey looked like [share your career journey]. |
Film a Reel to capture your career journey on Instagram. |
Repurpose your Reel for TikTok. |
#CareerJourney #CreativeCareers #Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Inspire |
| Post 25 - Explain Your Onboarding Process |
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| If you’re thinking of working with a photographer, you’re probably wondering what’s involved in the process. |
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| Here’s a snapshot of what to expect when working with me: [share a list summarizing your onboarding process]. |
Create a Carousel summarizing your onboarding process on Instagram. |
Repurpose this into an Infographic for Pinterest. |
#Onboarding #OnboardingProcess #Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Engage |
| Post 26 - Share A Client Transformation |
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| Get ready for an epic transformation. |
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| When I first started working with [client name], they [explain what challenges your client was facing prior to working together]. |
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| By the time we finished our first shoot together, we [explain the problems you solved and the transformation you delivered for their business]. |
Share a testimonial from your client as a custom graphic tile on Instagram. |
Repurpose this graphic for Facebook sizing. |
#ClientTransformation #HappyClient #ClientReview #Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Educate |
| Post 27 - Chat About Your Favorite Cameras |
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| I’ve used a lot of cameras over the years. |
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| While I hate to play favorites, here are a few of my go-to cameras for different styles of shoots: |
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| [list your favorite cameras and explain why you love them]. |
Share a Reel showcasing your favorite cameras on Instagram. |
Repurpose this Reel for TikTok. |
#PhotographyCameras #CameraReviews #Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Educate |
| Post 28 - Tips For Beating Pre-Shoot Nerves |
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| Are you nervous about getting in front of the camera? |
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| Make sure to read this post, and save it for later! |
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| Here are my top tips for feeling calm and confident in your first (or next) photoshoot: [share your tips]. |
Film a Reel sharing your tips on Instagram. |
Repurpose your Reel for TikTok. |
#PhotoshootTips #Photoshoot #Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Educate |
| Post 29 - Throwback To A Shoot |
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| This shoot for [client name] was an absolute blast! |
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| Here are some of my favorite moments from this day: [list some of your highlights from this shoot]. |
Create a Carousel sharing a BTS of this shoot on Instagram. |
Repurpose this Carousel for a photo album on Facebook. |
#BTS #BehindTheScenes #Photoshoot #Photography #PhotographyPortfolio #Photographer #PhotographersOfInstagram #Photographer |
Behind the scenes |
| Post 30 - Call Out For Bookings |
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| ATTN: I’m now taking bookings for [month]! |
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| That’s right, now is your chance to secure a shoot together. |
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| What are you waiting for? Find out more and reserve your booking: [CTA]. |
Use a Link sticker on Instagram Stories to drive bookings. |
Use a link preview post on Facebook to boost bookings. |
#BookNow #PhotographyBookings #Photography #PhotographersOfInstagram #Photographer |
Drive bookings |