| Post 1 - Brand Story |
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| Oh hey there! In case we haven’t met before, I wanted to introduce myself. |
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| I’m [your name], [your role] of [business name]. |
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| We’re creators of [what products you create or what niche your brand works in] - best known for our [name of your best selling product]. |
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| We exist to [explain your mission, vision and purpose as a brand]. |
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| Ready to join us on our journey? Make sure to hit follow and join our tribe! We’re so glad you’re here. ✨ |
Create a punchy Reel showcasing your team and your products for Instagram. |
Repurpose this Reel for TikTok. |
#MeetOurTeam #BrandStory #BrandSpotlight #ECommerce #ECommerceBrand |
Behind the scenes |
| Post 2 - Product Spotlight |
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| Looking for a way to [name 2-3 solutions or benefits that your product delivers]? |
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| Look no further than our oh-so-popular [name of product]! |
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| This powerhouse product is packed with [list the product’s features or ingredients and how they solve problems for your ideal customer]. |
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| Ready to make it yours? Shop now [CTA]. |
Create a Carousel showcasing multiple eye-catching images of your product on Instagram. |
Repurpose this Carousel as a Carousel Ad on Facebook. |
#ProductSpotlight #FeaturedSpotlight #ECommerce #ShopLocal #InstaEcommerce #InstaStore #OnlineShopping |
Engage |
| Post 3 - Meet Our Founder/s |
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| Get to know our Founder/s [names of your founders]. |
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| As the mastermind/s behind [brand name], they’ve helped us to become [explain what you’re known for and what makes your brand stand out]. |
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| Here’s what you need to know about our Founder/s: [give a quick bio for each founder, including a few fun facts about them]. |
Use a Quiz sticker on Instagram Stories to ask your audience to guess fun facts about your founders. |
Use a professional headshot and change to a more professional tone for LinkedIn. |
#MeetOurTeam #MeetOurFounders #BusinessLeaders #Entrepeneurs #ECommerce #ECommerceFounders |
Behind the scenes |
| Post 4 - Mailing List Sign Up |
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| Want to be the first to get your hands on [name of upcoming product release]? Join our VIP list! |
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| Each week/month we’ll be jumping into your inbox with [explain why users should sign up - exclusive product previews, discount codes etc]. |
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| Go on, sign up now: [CTA] |
Use the Link sticker on Instagram Stories to boost mailing list sign-ups. |
Run a Lead Gen Facebook Ad to boost your mailing list numbers. |
#EmailMarketing #SignUp #JoinNow #ExclusiveAccess #VIPMailingList |
Engage |
| Post 5 - Product Benefits Snapshot |
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| Let’s talk about [name of your product]! |
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| This is one of our favorite products here at [your business name] because: |
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| [Benefit 1] |
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| [Benefit 2] |
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| [Benefit 3] |
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| Ready to grab your own [name of product]? Shop now [CTA]. |
Create a custom graphic highlighting your product’s key benefits for Instagram. |
Repurpose this Instagram graphic for Pinterest sizing. |
#ProductFeature #ProductSpotlight #Transformation #ProductBenefits #ShopNow #EcommerceBrand |
Educate |
| Post 6 - Sneak Peek of New Release |
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| Psst… something VERY special is launching super soon. |
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| Can you guess what it might be? It’s designed to [tease your audience by sharing a few benefits of your product]. |
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| Want to be the first to get your hands on this product? Sign up to our mailing list: [CTA] |
Create a short Reel with a blurry teaser of your new product on Instagram. |
Repurpose this Reel for TikTok. |
#ComingSoon #SneakPeek #NewRelease #Ecommerce #EcommerceBrand |
Engage |
| Post 7 - Customer Testimonial |
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| Stop it, we’re blushing! |
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| We’re so thrilled to hear these kind words from our recent customer [name]. |
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| Plus, we love seeing our signature product, [name] in action and helping our customers to [explain the problems your product solves or the solution it delivers]. |
Create a branded quote graphic that shares this testimonial on Instagram. |
Repurpose this quote tile for Facebok sizing. |
#CustomerTestimonial #HappyCustomer #CustomerFeedback #5StarReview #CustomerReview |
Community |
| Post 8 - How To Reel |
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| Ever wondered how to [topic of your Reel]? You’re in luck! |
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| We’ve rounded up our top experts here at [business name] to create a practical guide to [topic of your Reel]. |
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| Get ready to learn [name 3x key takeaways from your Reel and why your followers should tune in]. |
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| Want to put this product into action? Grab yours today: [CTA to shop now]. |
Add a Shoppable product tag to your Reel on Instagram. |
Repurpose this Reel for TikTok and use the Shoppable Tag Products feature to drive sales. |
#HowToVideo #HowToTutorial #Ecommerce #EcommerceBrand #ShopNow #ProductTutorial |
Educate |
| Post 9 - Reshare UGC |
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| We love to see our gear in action! 📸 |
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| Check out our happy customer [name] using one of our most popular products, [name of product]. |
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| There are so many reasons why we love this product, but don’t take our word for it! [Share a quote or testimonial from this customer]. |
Turn this UGC photo into a branded graphic for Instagram. |
Repurpose this branded graphic for Facebook sizing. |
#UGC #UserGeneratedContent #HappyCustomer #CustomerReview #Ecommerce #EcommerceBrand |
Community |
| Post 10 - Sale Teaser |
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| Save the date: we’re launching our biggest sale yet tomorrow! |
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| Set your alarms for [time] and bookmark our homepage - you don’t want to miss this! |
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| Get ready for [name a few details about your sale - e.g. ‘X% off all stock sitewide!’]. |
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| See you tomorrow! 👀 |
Create an animated GIF or short video building anticipation for your sale on Facebook. |
Use the Countdown sticker on Instagram Stories to build hype for your sale. |
#Sale #OnlineSale #SaveTheDate #Ecommerce #OnlineStore #FlashSale |
Engage |
| Post 11 - Sale Launch |
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| We are LIVE! Our BIGGEST sale ever is on NOW! |
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| Get ready for [give a quick fire summary of your sale’s details and what’s on sale]. |
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| Don’t wait - this sale is only running until [end date]. |
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| What are you waiting for?! Shop now [CTA]. |
Create a Carousel sharing the best offers from your sale on Instagram. |
Create a Carousel Ad on Facebook to drive sales. |
#OnSale #BrandSale #GetInQuick #FlashSale #BuyNow |
Engage |
| Post 12 - Before and After Transformation |
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| Ready to have your mind blown? 🤯 This is one of our favorite transformations to date. |
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| Swipe to see the incredible before and after from our happy customer, [name]. |
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| We love helping our customers to [name the transformation your brand and products deliver]. |
Create a Carousel showing a before and after from your customer on Instagram. |
Turn this Carousel into an infographic for Pinterest. |
#BeforeAndAfter #Transformation #HappyCustomer #CustomerSuccess #Ecommerce |
Inspire |
| Post 13 - Competitor Comparison Graphic |
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| We know there are plenty of other brands out there who create [name the products you create or the niche you work in]. |
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| But, no one does it quite like we do. |
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| Unlike our competitors, we don’t [list a few drawbacks of your competitor’s products or brand]. |
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| Instead, we focus on [name 3x things that make your brand stand out in your industry]. |
Create a Reel that compares your brand to your competitors on Instagram. |
Repurpose this Reel for TikTok. |
#BrandSpotlight #BrandComparsion #MarketLeader #CompetitiveAdvantage |
Educate |
| Post 14 - Team Member Spotlight |
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| Have you met our superstar [job title], [name]? |
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| We literally couldn’t run the show here without him/her/them! |
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| [Share a quick bio to this team member including a few fun facts and their favorite product from your store]. |
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| Go on, show them some love in the comments! |
Get your team member to do an Instagram Stories takeover for the day. |
Repurpose these Instagram Stories to Facebook Stories to expand your reach. |
#TeamMember #TeamSpotlight #MeetTheTeam #TeamLove #Teamwork |
Behind the scenes |
| Post 15 - Sale Last Chance |
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| HURRY! Our sale ends in just X hours! |
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| Now is the time to jump onto our site and grab [name a few things that are on-sale from your store]. |
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| Run, don’t walk, to the link in our bio and SHOP NOW! |
Use a Countdown sticker on Instagram Stories to drive urgency and action. |
Run a final Facebook Ad with last chance messaging to drive sales. |
#ShopNow #SaleOnNow #GetInQuick #LastChance |
Engage |
| Post 16 - Product Spotlight 2 |
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| Have you met our famous [name of product]? You’ll want to read this! |
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| We’ve sold a whopping [X] units (and counting) of this bad boy - and here’s why. |
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| [Share a few of the best features and benefits of this product to convince followers to purchase]. |
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| The best bit? You can make it yours today! [CTA to shop now]. |
Share a Reel showcasing this product on Instagram. |
Repurpose this Reel for TikTok. |
#ProductSpotlight #FeaturedSpotlight #ECommerce #ShopLocal #InstaEcommerce #InstaStore #OnlineShopping |
Educate |
| Post 17 - Repurpose UGC |
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| Our products out in the wild. |
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| We’re loving this shot of our [product name], captured by our happy customer [name]. |
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| Make to sure tag [add your branded hashtag] to be featured on our grid! |
Reshare your Feed post to Instagram Stories with the Emoji slider. |
Repurpose your Instagram Story for Facebook Stories. |
#UGC #UserGeneratedContent #HappyCustomer #CustomerReview #Ecommerce #EcommerceBrand |
Community |
| Post 18 - Product FAQ |
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| Hands up if you’re a fan of our [name of product]? |
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| We get so many amazing questions from our customers about this product. |
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| So, we’re rounding up our answers for you in this handy FAQs post! Make sure to save this one for later. |
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| [Answer 3-5 FAQs here]. |
Turn your FAQs into a series of Instagram Stories and save as a Highlight to your profile. |
Turn your FAQs into an engaging TikTok series. |
#FAQs #FAQ #FrequentlyAskedQuestion #ProductFAQs #ExpertFAQs |
Educate |
| Post 19 - Educational Carousel |
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| As you can tell, we love chatting about all things [your area of expertise or niche]. |
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| Here at the office, we’ve all been chatting about [topic of your post]. |
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| But rather than keep our expertise behind closed doors, we wanted to share it with our amazing community! |
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| So, here’s what you need to know: [showcase your expertise with an educational post related to your brands, niche or products]. |
Create a Carousel breaking down the key points of your post on Instagram. |
Repurpose this into an Infographic for Pinterest. |
#IndustryExpert #IndustryExpertise #ExpertInsights #Ecommerce #EcommerceBrand |
Educate |
| Post 20 - Freebie Promo |
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| Want to snag a FREE [name of freebie]? |
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| Get in quick! We’re giving one away with every order over $XXX. |
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| Ready to score yours? Shop now - link in our bio. |
Use the Link sticker on Instagram Stories to drive sales. |
Run a Facebook Ad promoting this freebie offer. |
#Freebie #SpecialOffer #LimitedTimeOffer #ShopNow #Ecommerce #EcommerceBrand |
Engage |
| Post 21 - Call out for AMA Questions |
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| BIG NEWS! Our Founder, [name] is going LIVE to answer your burning questions about [topic of your live broadcast]. |
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| Now is your chance to submit your questions and hear directly from our founder. |
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| Go on - drop your questions in the comments and make sure to tune in on [location and time of your live broadcast]. |
Use the Question sticker on Instagram Stories to collect questions. |
Create a custom graphic with the live AMA details on Facebook. |
#AMA #AskMeAnything #LiveBroadcast #SaveTheDate |
Engage |
| Post 22 - Product-Specific Bingo |
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| Ready for a game of [brand name] bingo?! |
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| How many of these [your niche/industry]-related boxes can you tick off?! |
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| Let us know in the comments. |
Create a graphic tile that shows your 9x bingo categories on Instagram. |
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| [INTERNAL NOTE - Here is an inspo example for this post!] |
Repurpose this feed post into an Instagram Story that your followers can screenshot, repost and fill out. |
#Bingo #FunnyBingo #Ecommerce #EcommerceBrand |
Entertain |
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| Post 23 - Educational Infographic |
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| Psst… make sure to SAVE this post for later! |
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| Today, we’re jumping into your feed to chat about one of our favorite topics: [topic of your educational infographic]. |
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| Let’s dive into what you need to know. |
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| [Share 1-3 quick paragraphs that educate your audience about your product, niche or brand]. |
Create a Carousel that breaks down your post on Instagram. |
Repurpose this Carousel into an Infographic for Pinterest. |
#ECommerce #ShopLocal #InstaEcommerce #InstaStore #OnlineShopping |
Educate |
| Post 24 - Host an AMA Live Broadcast |
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| Today is the day! We’re going LIVE at [time] on [location of your broadcast] to chat about [topic of AMA]. |
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| Ready to hear from our fabulous founder [name]? |
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| Don’t miss out! See you soon: [CTA]. |
Create a final Countdown sticker on Instagram Stories to remind your audience to tune in. |
Share a Facebook post reminding your audience to tune in. |
#AMA #AskMeAnything #LiveBroadcast #SaveTheDate |
Educate |
| Post 25 - Reshare Customer Review |
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| Words like this make our hearts sing here at [brand name]! |
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| We’re so thrilled to hear our customer, [name] is loving their [product name]. |
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| Why not grab one for yourself? Shop now - link in our bio. |
Add a Shoppable product tag to your Instagram post. |
Add a Shoppable product tag to your TikTok featuring this review. |
#HappyCustomer #CustomerReview #Ecommerce #EcommerceBrand |
Community |
| Post 26 - Product Creation BTS |
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| Come behind the scenes of [brand name] and see exactly what goes into creating our [product name]! |
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| Fun fact: [share a fun fact about the creation process of this product or how many you’ve sold to date]. |
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| Let us know in the comments what BTS video you want to see next. |
Film a Reel sharing this BTS proces on Instagram. |
Repurpose this Reel for TikTok. |
#BTS #BehindTheScenes #ProductDesign #ProductCreation #Ecommerce #EcommerceBrand |
Behind the scenes |
| Post 27 - Showcase Product/Color Range |
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| Say hello to our entire range of [product name]. |
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| Vote in the comments and let us know which product/color is your favorite. |
Use the Poll sticker on Instagram Stories to drive strong engagement. |
Film a TikTok showcasing the colors or products in a specific range. |
#ProductSpotlight #ECommerce #ShopLocal #InstaEcommerce #InstaStore #OnlineShopping |
Engage |
| Post 28 - Unique Selling Points Reel |
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| So, why have [number of customers] decided to shop with us? |
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| Here are three reasons why: |
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| [Point of Difference 1] |
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| [Point of Difference 2] |
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| [Point of Difference 3] |
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| But don’t take our word for it. Swipe to hear from our happy customers! |
Create a Carousel sharing a bunch of positive customer reviews on Instagram. |
Repurpose this into an Infographic for Pinterest. |
#CustomerTestimonial #HappyCustomer #CustomerFeedback #5StarReview #CustomerReview |
Educate |
| Post 29 - Product Hacks |
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| Did you know there are so many ways to use our [product name]? |
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| Here are 3 lesser-known ways to get the most of our your next product: |
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| [Product Hack 1] |
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| [Product Hack 2] |
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| [Product Hack 3] |
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| Go on, order your next [product name]. Shop now: [CTA]. |
Add a Shoppable product tag on Instagram. |
Add a Shoppable product tag on TikTok. |
#ProductHack #ProductSpotlight #HowToGuide #Ecommerce #EcommerceBrand |
Inspire |
| Post 30 - Flash Giveaway |
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| FLASH SALE ALERT! 🚨 |
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| Get in quick: we’re running a surprise sale for our loyal followers. |
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| Score [list your sale offers here] by shopping online TODAY ONLY! |
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| Ready to get shopping? [CTA]. |
Add a Link Sticker to your Ecommerce store to drive sales from Instagram. |
Run a Facebook Ad to drive sales. |
#FlashSale #ShopNow #SaleOnNow #GetInQuick #LastChance |
Engage |